Packaging Première is the most important Italian event that aims to be a meeting point between luxury packaging manufacturers, designers and internationally renowned brands. The first edition of the event took place in Milan in 2017 among the skyscrapers of Porta Nuova, inside the spaces of "The Mall", on May 16,17 and 18.

In the vast exhibition area - over 4,000 sq. m. - the sober elegance of the fittings has contributed to enhance the exhibitors' presence: from raw materials producers to suppliers of products and accessories dedicated to packaging and destined for the fashion, jewellery, cosmetics and confiseries sectors.

Progetti e Comunicazione has been chosen by the organizers of the event - O. P. S. Spatial Promotion and Packaging Première Organization - for the design and preparation of the entire event.

Once the most appropriate path has been designed between the "The Mall"spaces, the project continued with the subdivision of the exhibition areas of various sizes and with the location of the common areas (lounge area, conference room, bar). In the study of the stands - completely open towards the corridor, in order to guarantee maximum visibility of the products on display - particular attention was paid to their personalization, to make each exhibition space unique, through the use of digital prints.

All the set up works took place in just 4 days, during which the technicians of Progetti e Comunicazione completed 95 stands, a conference room, a large lounge area and the relative accessory compartments.